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Strategy

ECUPHAR's primary business is the development and marketing of innovative products that provide significant benefits to animal well-being.

The key aspects of ECUPHAR’s strategy are:
 
1.   Development of the veterinary pharmaceutical portfolio:

a) development of own OTC and registered products for companion animals as well as farm animals;

b) acquiring distribution rights or licenses of new products or active ingredients.


2.   Increase market penetration

 
3.   Expand export by increasing sales in existing markets and by developing new export destinations.


To enhance our internal development and marketing programs, we seek partnerships and alliances with like-minded companies and institutions. These relationships may take the form of product and technology licenses, alliances, acquisitions or marketing/promotional arrangements. We believe we have the necessary qualities for successful partnering - creativity, commitment, flexibility and experience - supported by a strong technological, business and financial infrastructure. We move quickly and aim for win-win opportunities.